Essex based lingerie brand Ella Vine helped thousands of women across the world with a genius invention that makes their lives easier and saucier – poppy suspender belts and poppy stockings. The fastening in the poppy suspenders, a simple popper, replaces the traditional fastening and makes it easier and quicker to attach stockings to it. Now, you can just clip and go – no fuss, no sweat, no torn nylon and no late dates. It is a must have for a modern woman.
The luxury brand and the poppy invention were created by Polish three times national chess champion Ella Vine, who lives now in London. Ella, 33 year old mother, had to wear medical stockings for the last 12 years, following thrombosis. She was struggling with attaching stockings to a garter belt so finally she invented the poppy fastening, which now helps not only her, but women across the world. This proves to be a hit among customers who coined the term poppy stockings. Ella holds the design rights for the invention and is making it a mainstream lingerie and hosiery product.
Ella explains how she has created the brand and the innovative products: ‘’I have to wear compression hosiery for medical reasons and invented poppy suspenders simply because the traditional fastening was too difficult and it took too long to attach stockings to a suspender belt. I wanted to help not only myself, but also other women. Now I can also attach hold ups to a suspender belt, which gives it extra comfort and staying power. It took me two years and many prototypes of different fastenings until I arrived at the simplest solution – poppers. The simple is often the best. That’s how Ella Vine brand was born. Now we ship our products worldwide.’’
Since the opening of the online store www.ellavine.co.uk the poppy products are available in brick and mortar boutiques in the UK, are sold by British top plus size brand Scarlett & Jo and are available in a first boutique store in the U.S.! The luxurious products were worn by all 20 finalists of Miss Poland in the UK and Northern Ireland 2017 and in 2018 and have been widely featured in the media. And it’s not just the poppy – the designs are beautiful, too!